3 Things Every Small Business Website Needs To Include In Its Design

Website Design for small Business Owner

In this video I’d like to talk about the 12 Things Every Small Business Website Needs To Include In Its Design. Recently I spoke with a friend of mine who runs a retail gift shop inside a mall. He told me his sales were down because many people search for the same gifts online. He often spends time answering questions from new customers only to have them leave and purchase the item elsewhere. He’s wondering if he’ll be able to keep his store over the next few years.

I suggested he put his store online by designing a small business website. This way he can sell the same products online that he currently sells in his retail store. Here are 12 things every small business website needs to include in its design: 1. Simple, memorable web address Register a domain name that is short and easy to remember. Avoid registering a long domain address or one that includes dashes or numbers because it will only cause confusion.

2. Beautiful design. There are probably tons of websites that are similar to yours and sell similar products so you need to make yours stand out from your competitors. One of the best ways to accomplish this is to get a custom design that uniquely reflects your business. This helps build your brand so when a person thinks about one of your products they’ll automatically go to your site.

3. Easy to navigate. Make it easy to find the information on your website by placing the navigation bar either at the top or side of each web page. Avoid using images or javascript for the navigation links, because search engines don’t index images. And some people have the javascript turned off in their browsers. This means they won’t see the beautiful navigation bar that you created. Create a site map listing all your web pages so visitors can easily find the information they’re seeking. Another helpful feature to consider is a search box at the top of each page.

When a person enters a keyword in the search box it will take them directly to that specific page. Instead of having them wandering aimlessly throughout your website.

Exclusive eye catching Design is the key, so go ahead and we can make you a custom quote for your small business owner website!